Session 1. Introduction: Data, Information, and decision making
The organizing logic for business process, data and IT capabilities reflecting the integration and standardization requirements of the firm’s operating model (Ross, 2012)
Watch the video
After the case analysis, your team has to come-up with its own framework of IT Enterprise architecture that will help TeaCollection manage effectively its IT resources.
Please develop your own framework on a ppt and send it to email@example.com
Case Study: FreshDirect
Your team works for an IT Consulting firm and you are asked to build on the case of FreshDirect in order to figure-out the key phases associated with ERP and BI implementation.
Big Data Analytics in the hotel industry
In order to improve its offer in a business strongly challenged by new players who offer new hosting models, a hotel company intends to implement a Big Data solution that can predict hotel occupancy so that rates can be optimized according to demand.
Orange Business Services
Discover how a hotel company has implemented Big Data analytics tools with no previous experience in Big Data thanks to Orange Business Services experts.
(Watch the video and answer the questions)
Watch the video: https://www.youtube.com/watch?v=rQR5nxp-_LU
Q1. How can Big Data Analytics be applied in the hotel industry?
Q2. What are Big Data Challenges in the hotel industry?
More information about Orange Business Services:
Official website: http://www.orange-business.com/en
LaValle, S., E. Lesser. R. Shockley, M.S. Hopkins, and N. Kruschwitz (2011) “Big Data, Analytics and the Path from Insights to Value,” Sloan Management Review, (52)2, pp. 21-31.
Sivarajah, U., Kamal, M.M., Irani,Z., & Weerakkody, V. (2017). Critical analysis of big data challenges and analytical methods. Journal of Business Research, 70, 263
H. Chen, R.H.L. Chiang, V.C. Storey, (2012), Business intelligence and analytics: From big data to big impact, MIS Quarterly, 36 (4) (2012), pp. 1165-1188