E-BUSINESS and MOBILE APPLICATIONS (621)
NUMBER OF HOURS: 15H
SEMESTER 2
INTERNATIONAL PROGRAMME – 2.5 ECTS
COURSE COORDINATOR: Antoine Harfouche
Nowadays, business over the Internet is becoming more important and represents a large part of the worldwide economy. Every day, new types of business models appear thanks to the recent evolution of information and communication technologies (ICTs).
This course aims at investigating the working of different e-business and m-business models, namely those related to the value co-creation and that are specific to the virtual channel. These models provide new opportunities for young entrepreneurs.
In this course, we will also look at the way mobile technology and mobile applications affect the e-servitization process.
More generally, this course was designed for those who wish to operate effectively in the e-business and m-business environment and manage either the transformation of existing business processes or the creation of new e-business or m-business activity.
After having taken this course participants will be able to:
3. Create e-business and m-business models and fix a Web strategy,
4. Evaluate, manage, and improve the operational functions of virtual organisations and apply new technics to the design and development of new applications and e-services.
Beyond classic lectures, the course combines various pedagogical methods like case studies, business model creation, group works and student oral presentations. The course includes various pedagogical tools: lectures, videos, business reports and articles, books, business case studies and teamwork. A regular use of Blackboard is imperative to get access to up-to-date information about the course.
Assessment |
% of the total mark |
Details |
Schedule |
Learning outcome evaluated |
Class participation
|
25%
|
Three cases in total
|
- For the 1st case study
session, students have to prepare the case A (7% of the final grade).
- For the second case study session, they have to prepare the case B (9% of the final grade). - For the last case study session, students have to prepare the case C (9% of the final grade). |
The three case studies present what happened recently in e-business. It chronicles the events that managers had to deal with. |
One full Project
|
25%
|
Teamwork and team grade |
Web page and Mobile App creation
|
Click to edit text
|
Final exam
|
50%
|
Exam based on a case study
|
At the end of the
semester 2
|
The final exam will
include questions on: theoretical classes and on case studies
|
The impact of the Web on firm’s
Business Models II:
The Web and the value innovation (1h30)
Team Presentation of the project of website and mobile application creation