ICTO

Information and Communication Technologies
in Organizations and Society

E-BUSINESS and MOBILE APPLICATIONS (621)

NUMBER OF HOURS: 18

SEMESTER 2

INTERNATIONAL PROGRAMME – 2.5 ECTS

COURSE COORDINATOR: Antoine Harfouche

 

COURSE OBJECTIVES 

Nowadays, business over the Internet is becoming more important and represents a large part of the worldwide economy. Every day, new types of business models appear thanks to the recent evolution of information and communication technologies (ICTs).

This course aims at investigating the working of different e-business and m-business models, namely those related to the value co-creation and that are specific to the virtual channel.  These models provide new opportunities for young entrepreneurs.

In this course, we will also look at the way mobile technology and mobile applications affect the e-servitization process.

More generally, this course was designed for those who wish to operate effectively in the e-business and m-business environment and manage either the transformation of existing business processes or the creation of new e-business or m-business activity.

 

LEARNING OUTCOMES

After having taken this course participants will be able to:

  1. Apply theoretical concepts to analyse online personal experiences and real-life situations,
  2. Evaluate and manage strategic development of e-business and m-business based organisations,

3.  Create e-business and m-business models and fix a Web strategy,

4.  Evaluate, manage, and improve the operational functions of virtual organisations and apply new technics to the design and development of new applications and e-services.

 

TEACHING & LEARNING METHODS

Beyond classic lectures, the course combines various pedagogical methods like case studies, business model creation, group works and student oral presentations. The course includes various pedagogical tools: lectures, videos, business reports and articles, books, business case studies and teamwork. A regular use of Blackboard is imperative to get access to up-to-date information about the course.

 

ASSESSMENT METHODS

Assessment
  % of the total mark
  Details
  Schedule
  Learning outcome evaluated
Class participation
  25%
  Three cases in total
- For the 1st case study session, students have to prepare the case A (7% of the final grade).

- For the second case study session, they have to prepare the case B  (9% of the final grade).

- For the last case study session, students have to prepare the case C (9% of the final grade).

The three case studies present what happened recently in  e-business. It chronicles the events that managers had to deal with.

 
 One full Project
  25%
 

Teamwork and team grade

  Web page and Mobile App creation
  Final exam
  50%
 Exam based on a case study
  At the end of the semester 2
The final exam will include questions on: theoretical classes and on case studies
 

COURSE CONTENT

Day 1

Session 1

Introduction to e-Business and m-Business  (1h30)

 
• A New Economy

• History of e-Business and m-Business

• Three kind of Business

• New Rules of e&m-Business

Session 2

Pillars of the e-Business and m-Business models (3h)

•New Business models
•Impact on the management infrastructure
   -Crowdsourcing
   -Crowdfunding
   -Collaboration with suppliers
   -Collaboration with competitors
•Impact on the relation with competitors
•Impact on the customer relation and on the cost structure
   -Customization
   -Pricing
 

Session 3

 

Case Study  A (1h30)

 

  • How is it possible, as Braddock noted, to have a great deal of data but little information? How does the SAP data base and business intelligence component change this?
  • What is meant by “visibility into the workflow” and why is it important to FreshDirect's success? What are exception screens and how are they used?
  • What has been the impact on employees of the changes brought about by the SAP ERP system and associated business intelligence applications?
  • How is FreshDirect's use of its database related to its brand image? What is the most important element of their brand?

Session 4

The impact of the Web on firm’s Business Models  II:

The Web and the value innovation (1h30)

•Value Propositions
•Customer value co-creation
•Co-creation in e-communities
•Social Media

Day 2

Case study B

Case study B: Amazon

1. What is Amazon’s e-business model?


2. How can Amazon use m-commerce to influence its business?


3. What are some of the business challenges facing Amazon?

Session 5

 

Mobile commerce

Designing Mobile App

http://money.cnn.com/video/technology/2014/07/21/uk-london-burgerator-mobile-app-finds-best-burgers.cnnmoney/

http://money.cnn.com/video/news/2014/11/03/starbucks-ceo-on-mobile-payments.cnnmoney/

http://money.cnn.com/video/technology/2014/01/03/t-ts-app-for-homeless.cnnmoney/

Session 6

Session 7

Online consumer behavior

•A General Model
•Online Consumer Decision Process
•Eye  tracking

Session 8

Big Data, Artificial Intelligence, and Blockchain

 

Session 9 & 10

Team Presentation of the project of website and mobile application creation